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Sales Tactics for the Timeshare Seller
In today’s economy, we often think of timeshares as being handled by corporations that have bought out entire
hotels to be sold as timeshares, this is not always the case. Sometimes the seller may be an individual who has a
home in a resort area that he has broken into “parcels” of a sort and sells to other individuals.
When you are the timeshare seller looking to sell parts of your vacation home as timeshares, you have to be sure to
know the type of people with whom you are dealing. Selling a timeshare is not as risky as renting out your vacation
home for a few weeks a year because people who own a portion of a property are going to take care of it as their
own. On the other hand, someone who is only going to be there a few weeks and may never return is not going to
think a great deal about it. That does not mean everyone who rents a house for vacation does that, but it is just
less common when one buys into a timeshare.
For you, the seller, you must form a rapport with the buyer if you are going to sell parts of your property as a
timeshare. In order to do that, you must understand individual needs and know how to conduct business in a
professional way. You want to be able to give your buyer confidence that he is getting a fair price and make sure
he knows what he is getting for that rice.
One of the most important things you need to stress to your buyer is how many weeks are allowed for what he is
buying and if there are certain weeks that he is allotted. This is important for the buyer to know because if you
are selling a timeshare that only has the last two weeks in August left, and your buyer is required to take his
vacation in June or July, he is not going to be interested. In fact, he will be highly upset if he buys into your
timeshare and finds he cannot take vacation in the weeks that are open on the timeshare. Be up front with your
buyer and do not assume that everyone can choose when they take their vacation.
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