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Locating Interested Timeshare Buyers

One of the biggest jobs a salesperson in any field has is finding customers or buyers for his product or service. In many industries, this is a fairly easy task, but in the timeshare business, it can be a volatile market because of economic conditions. One must keep in mind that a timeshare is not a primary residence, but an accommodation where a family can spend one or two weeks per year, depending on the timeshare contract. As such, it is considered in the category of luxury for most people. During economic hardship, this can be disastrous for someone trying to make a living selling timeshares.

For a business or individual offering timeshares, the key is always in the networking aspect of marketing. In reality, this is true of any type of business that offers goods or services. In order to sell a product or service, one must network in order to locate those interested parties. For the timeshare seller, this may be a different process. As a seller, you want to discourage those who will not be able to qualify, especially if you are offering a weekend get away package to encourage potential buyers. As such, you will notice on brochures that have already been prepared for this marketing tool, it usually states that it is for married couples with good credit.

Though this may sound harsh at first, it will save you time since you will not be wasting your time and money on those who do not quality and are just looking for a free weekend. Of course, you will still find those, but the inclusion of the qualification factor in the invitation will send the message to some of them.

For the most part, you want to direct your marketing efforts to homeowners. Some of the reasons you might direct your efforts in this direction include:

• Employment stability
• Credit worthiness
• Sufficient income
• More likely to be couples and families than with renters

The purpose of networking is to draw in as many potential buyers as possible, but at the same time inviting those whom you feel might actually be inclined to be interested and qualify for the purchase of a timeshare. You do not want to waste your time or theirs pitching a sales presentation to someone you know either is not interested or does not qualify.