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Advertising and Networking

Like any other sale-oriented enterprise, selling timeshares involves reaching those who are interested in your product. How one chooses to do that depends on several factors:

• Where the timeshare is located
• The amenities of the timeshare
• The location of the timeshare
• The type of timeshare facility (apartment, hotel, house, condo)
• The advertising budget of the seller

Most of us have at one time or another received offers in the mail to visit a resort for a free weekend get away in exchange for listening to a “sales presentation.” Though some of these are advertisements for vacation homes, a great many of them are timeshares. For the seller, this is a way to gather large groups of people together at the same time, much as the concept that is utilized within the world of network marketing. It is more cost effective to makes a sales presentation to twenty couples once than to present it twenty separate times.

Another benefit of the weekend getaway concept of sales and marketing is that it allows the couples to look at the timeshare and make an informed choice about investing in it. On the other hand, the seller must be careful that the accommodations for his guests are suitable or he will not be able to recover from the potential loss. If your timeshare is a hotel setting, it is important that the weekend guest have the best you have to offer. This concept has often failed because of the failure of the timeshare staff in assuring that the weekend guests were treated elegantly.

Although not the only marketing concept that is used, the weekend getaway is one of the most popular, and probably the most effective in drawing in potential buyers. After all, it gives the couple not only an opportunity to get away for the weekend without spending much money, but it allows them a chance to “try out” the timeshare and meet with other couples and form an opinion based on a collective discussion. For this reason, it is important that the guests have the best accommodations you have to offer because if they are unhappy, their opinions will be biased and based on their experience for just those few hours. The result: you have lost a potential sale. The key is if you want to use this marketing method, use it wisely and effectively to obtain the best results.